Target Audience

The target audience for our energy drink advert is for both male and female who play any type of sport but can be brought by anyone for every day life drink and can replace buying soft drinks which can affect your diet. The reason for having an energy drink that targets both male and female is that the company that makes the energy drink would benefit because both genders are buying the drink and would be making profit from it.

The energy drink would target any age range of people that enjoy sport whether it would be young or old because the drink would help improve their concentration levels and energy levels so they could push themselves for longer and harder rather than someone who didn’t take the drink before the sporting activity. The only exception would be for the children under the age of 3 because their bodies are still developing and the ingredients could harm their system such as Red Bull would do with the high amount of caffeine.

Our product is available for both genders and all age ranges but the drink needs to be affordable for anyone. To find out how well the product would sell, I would have to do some market research on other drink such as Powerade and other drinks similar to it. After doing this I can choose the right prices range for our drink.