Ancillary Task - Radio Advertisement Broadcast

Radio Advert from Dan Oner on Vimeo.

Main Text - Football Heartbeat Advertisement

Football advert from Dan Oner on Vimeo.

Main Text - Rugby Heartbeat Advertisement

Advert 1 - Long Version from Dan Oner on Vimeo.

Ancillary task - Web Pop-Up

web pop up from Dan Oner on Vimeo.

Evalaution

Textual Analysis of Text

Choosing advert music - Flipsyde - Champion

For my advert, my advert and I wanted to include some music over the top of our advert. The reason for this is many energy drink adverts have music playing over the top of their advert. A good example of this is the Lucozade lite advert with the skaters in the park with a song called Louder by DJ Fresh playing over the top.

 When it came to choosing our music for the advert, I and my partner took awhile deciding what song and artist we wanted. In the end we choose a song called Champion by an American band called Flipsyde. The reason for choosing this song was it fitted well with the type of advert because the advert was for an energy drink and the beat and tempo of the song is quick pace. Another reason for choosing this song is during the chorus the band continually uses the word ‘Champion’ which also fits in well with my advert because it shows a sports person doing badly then drinking the energy drink then doing well at the sport.

By choosing this song it made our energy drink advert sounds and visually looks good as other brand energy drinks.    

Regulation for Advertising

ASA stands for Advertising Standards Authority which in basic terms means they look at what adverts for television or radio are allowed to be viewed or listen to in case they offend their audiences. The BCAP code which is involved with the UK code of broadcast advertising which would separate BCAP codes for broadcast advertising into four different sections. This code applies to all advertisements such as teleshopping, content on self-promotional television channels, television text and interactive television advertisement.

The advertisement of new products must not under any circumstance look to harm or offend its audiences. There are several ways in which people can be harmed or offend by adverts but not just in a racist or sexual way but also by the loudness of the advert being show. For under 18’s the advertisement must not contain any that could physical, mental, moral or social harm to the viewers of the product. No adverts are allowed to portray or represent a form of bully or sexual content to a child. In my energy drink advert the references to sexual, drug or language is non existent as my advert is about an energy sport drink. On the other hand the reference to drug taking for under 18s could affect my advert as the drink itself contains several ingredients which could harm a child if used in the wrong manor. The ingredients contain electrolytes and nutrients which are commonly found in any other energy drink such as Red Bull or Lucozade.    

For having children feature in an advertisement is allowed but only to a certain extent. The rule set to an under 18 child featuring in an advert is to not mislead or exploit a child’s inexperience, credulity or sense of loyalty. An example of this is by exaggerating the features of a product or services in a way that it could lead to a child having unrealistic expectations of the product or the services. For my advert no children under the age of 18 were used in filming. Also the product being published was not exaggerating to an extent were the character become from a normal sports player to a world cup winner after drinking the product. The product only makes very small improvements to an athlete’s game.

By following these simple rules I have been able to create a safe and not misleading advert to young audiences but also older audiences

Ancillary Draft Ideas

Actors Board

Profiling

For my A2 practical production module for media studies, I am going to be creating an advertising package for a brand new product. For this module I will also have to create a radio broadcast and a web pop-up.

I have decided to advertise a new energy drink which I have decided to name Heartbeat. The reason for picking the name heartbeat as when doing exercise/sport your heartbeat starts to race. Also with the name Heartbeat I could use slogans and images to design the prop energy can. The images I used were of a heartbeat monitor going up and down underneath the name Heartbeat. Choosing the colour of the can was difficult as I wanted the product to stand out more from other brands such as Red Bull and Lucozade. The Colour I finally decided to have was a black base colour for the can and the text and heartbeat monitor electric yellow. The reason for picking these two colours was I wanted the colour of the text to stand out on the base colour and both these colour made it happen. With the colour yellow the heartbeat monitor could have represented lightning striking the can and tied in with the name and energy drink product.

When it came to filming the two adverts, we had to look at the mi-en-scene which could affect our advert. The setting took awhile to decide where to film. In the beginning I and my partner wanted to make the advert look more professional by filming the adverts at Tavistock rugby club and Tavistock Town football pitch. As time went on we discovered this was going to be tricky to do as the rugby club was harder to access as it was some way out of town while the football pitch was right next to the college. In the end we decided to film both our adverts at Tavistock College as it has both a rugby pitch and an all weather football pitch.

Once the two locations had been decided, I and my partner had to think about the lighting, props/costumes and facial expressions of both characters. Before the filming began we had to get the right costumes for a football and rugby advert. This became easy to do as both of us play football and rugby. The props were harder to come across because the adverts were of football/rugby training so we needed training equipment such as cones, ladders and bips. The other two props were the football and rugby ball which my partner and I brought in from home. The lighting for the two adverts was a problem as both the adverts were outside. The only way we were able to film was if we had looked at the weather forecast the day before. The reason for this so that when filming the advert didn’t come out dark or more important the camera didn’t get wet from the rain.  The facial expressions of the characters were hugely important. If the characters were laughing or smiling all the way through the adverts, the adverts wouldn’t look serious. To give the right impression for the advert with facial expression we had both characters pull serious faces but also a defeated and winning facial expression. The reason for having a defeated and winning expressions was because we had both the characters doing badly in training then drinking the energy drink then doing the training again and doing it well.

For the ancillary tasks for the energy drink advert, I had to create a radio broadcast and an internet web pop-up. The radio broadcast my partner and I had to create a script about what would be said through the broadcast. For the web pop-up we created a poster of the can, the name and the slogan come up with the same colours black and yellow used on the can to show it’s about the same product.

Settings Board

Corresponence and/or Permissions

Costume and Props