Profiling

For my A2 practical production module for media studies, I am going to be creating an advertising package for a brand new product. For this module I will also have to create a radio broadcast and a web pop-up.

I have decided to advertise a new energy drink which I have decided to name Heartbeat. The reason for picking the name heartbeat as when doing exercise/sport your heartbeat starts to race. Also with the name Heartbeat I could use slogans and images to design the prop energy can. The images I used were of a heartbeat monitor going up and down underneath the name Heartbeat. Choosing the colour of the can was difficult as I wanted the product to stand out more from other brands such as Red Bull and Lucozade. The Colour I finally decided to have was a black base colour for the can and the text and heartbeat monitor electric yellow. The reason for picking these two colours was I wanted the colour of the text to stand out on the base colour and both these colour made it happen. With the colour yellow the heartbeat monitor could have represented lightning striking the can and tied in with the name and energy drink product.

When it came to filming the two adverts, we had to look at the mi-en-scene which could affect our advert. The setting took awhile to decide where to film. In the beginning I and my partner wanted to make the advert look more professional by filming the adverts at Tavistock rugby club and Tavistock Town football pitch. As time went on we discovered this was going to be tricky to do as the rugby club was harder to access as it was some way out of town while the football pitch was right next to the college. In the end we decided to film both our adverts at Tavistock College as it has both a rugby pitch and an all weather football pitch.

Once the two locations had been decided, I and my partner had to think about the lighting, props/costumes and facial expressions of both characters. Before the filming began we had to get the right costumes for a football and rugby advert. This became easy to do as both of us play football and rugby. The props were harder to come across because the adverts were of football/rugby training so we needed training equipment such as cones, ladders and bips. The other two props were the football and rugby ball which my partner and I brought in from home. The lighting for the two adverts was a problem as both the adverts were outside. The only way we were able to film was if we had looked at the weather forecast the day before. The reason for this so that when filming the advert didn’t come out dark or more important the camera didn’t get wet from the rain.  The facial expressions of the characters were hugely important. If the characters were laughing or smiling all the way through the adverts, the adverts wouldn’t look serious. To give the right impression for the advert with facial expression we had both characters pull serious faces but also a defeated and winning facial expression. The reason for having a defeated and winning expressions was because we had both the characters doing badly in training then drinking the energy drink then doing the training again and doing it well.

For the ancillary tasks for the energy drink advert, I had to create a radio broadcast and an internet web pop-up. The radio broadcast my partner and I had to create a script about what would be said through the broadcast. For the web pop-up we created a poster of the can, the name and the slogan come up with the same colours black and yellow used on the can to show it’s about the same product.